Bas Dekker promoted to European Smart Meetings Director (2024)

We're delighted to announce the promotion Bas Dekker to the role of director, smart meetings, Europe.

Bas joined TD SYNNEX Maverick in 2021 as director, Netherlands, and has led the team to remarkable success since then. Prior to that, he held a variety of leadership roles within the technology and consumer electronics space at companies such as LG, Dell and MediaMarkt during a career spanning more than 20 years.

In this new role, he will support the growth of the key strategic brands in the Maverick smart meetings portfolio. In the coming quarters, focusing on collaborating with the European team and the channel across Maverick’s 16 countries to navigate the fast-paced move to hybrid work environments and the implementation of AI enabled technologies.

He said: “I am thrilled to be stepping into this new role and excited to make the future even brighter for Maverick in Europe by helping all our country teams and our vendors to navigate our way through the current industry volatility. The opportunity for a consultative approach to the implementation of our technologies means it’s more important than ever to create an effective flow of information between brands and the integration of the channel. I will be working to ensure our customers receive best-in-class support.”

Andy Evans, vice president, Europe, Maverick, TD SYNNEX, comments: “Maverick is strategically focused on accelerating the growth of our smart meetings business and I am delighted that Bas will extend his influence and expertise across our organisation in this new European role to accelerate in this area. Bas will be the key liaison for our key vendor partners, helping to build the future of smart meetings alongside our customers and the wider industry.”

Dekker will remain based in The Netherlands, and he can be contacted at: bas.dekker@tdsynnex.com.